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net neutrality at the UN Summit will review the Advertising

Alert Peru. this week in New York began the summit on the Millennium Development Goals (MDGs) convened by the United Nations (UN) to review the work done during the last decade in the fight against extreme poverty, hunger, disease and inequality. For three days will gather around 140 heads of state will discuss a plan with a mission to renew the promise of eradicating hunger and extreme poverty by 2015, made 10 years ago at the Millennium Summit. Yet five years after the deadline, the planet is far from having fulfilled the goals set a decade ago, the summit noted the delays.

Although I comment the UN secretary general, Ban Ki-moon, that "considerable progress has been made, but we need to move faster, much, much faster, "the secretary general of Amnesty International, Salil Shetty, said that the two main obstacles facing the MDGs are the absence in many countries in developing mechanisms to hold accountable the politicians and social and geographical inequality progress. In fact argued that the absence of political power "groups without a voice", the absence of human rights or the marginalization conspire to those who most need the Millennium Development Goals, are the least likely to require their leaders to comply.

In this regard, the World Bank president Robert Zoellick acknowledged that in 2010, 65 million additional women and men fell in poverty in the world, and that 1.5 million children are at risk of dying before their fifth birthday in 2015. That is why in its first day of intervention, Evo Morales has said that without the IMF are better than before, referring to countries that do not follow IMF prescriptions. For Evo, the goal will be met when developing countries curb "the looting of their natural resources and reinvest in health and education." Oxfam spokeswoman, said that "of a promised $ 25.000 million in 2005, received only 11.000 million dollars to date" and urged countries rich to give better treatment to African countries in trade and adaptation to climate change impacts. Also

agencies realize that the summit is clearly marked by the facts of the economic crisis. In fact, as revealed by the 2010 report of the Working Group on the gap in the achievement of the MDGs, the financial crisis and economic downturn suffered by the world since 2008 has caused serious setbacks and has severely affected the economies of most of 50 developing countries. The UN report "We can end poverty by 2015" (prepared with a view to the summit) reveals that the number of people currently living below the international poverty threshold has fallen from 1,800 million to 1,400 million between 1990 and 2005 and the proportion of people living in extreme poverty rose from 46 to 27 percent.

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also know that in an effort to increase participation and inclusion in this process, Liaison Service United Nations non-governmental organizations (NGLS) and the Millennium Campaign United Nations are conducting consultations with civil society groups from around the world and compile their views in a report to be presented to Member States and other stakeholders. The report will be published during the aforementioned hearings. Meanwhile

Ban Ki-moon has used the summit to launch a high-level panel on global sustainability. Over the next 15 months, the panel will draw a roadmap to be followed by countries to develop without putting at risk its resources and the ecosystem. By 2050, he said, the population will have grown by almost 50% to 9,000 million inhabitants. "For that same year, we must cut emissions by 50% if we want to keep climate change under control."

Remenber: The eight millennium goals

As we know the millennium goals set by UN member nations were eight The first was to join efforts to reduce global poverty by half between 1990 and 2015.

Eradicate extreme poverty and hunger

Achieve universal primary education

Promote gender equality and empower women


Reduce child mortality Improve maternal health


Combat HIV / AIDS malaria and other diseases Ensure

support

environmental Develop a global partnership for development.

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Millennium Development Goals: A lie repeated 3,000 times ... Panorama

(*) Diagonal. Advertising is not an economic sector but is nothing less than the industry promoting the industry. A productive sector that produces the raw material intangible oiling parts of the rest of the gear capitalist desire comprarusar mass-disposal and a state of dissatisfaction routine can be interrupted only temporarily, with a new comprauso-waste. If we extend this definition, is the vindication of the individual to the collective effort against the hedonism of the aesthetic against the ethical and the identification of "being" with "get." All of them, functional values \u200b\u200band ideas of consumerism.

in the way of mass persuasion, advertising and cultivates transmits values \u200b\u200bthat enhance consumer behavior and undermine the collective. Arguments and ideas to spend more and more unnoticed in a scenario characterized by the saturation of advertising and advertising model increasingly invasive way. This is a commercial monologue as the only response that supports the purchase, and ideological flow seeps into the behaviors and life patterns.

addition, the advertising system shows great ability to constantly adapt their speech. The same poster can deploy feminist and patriarchal values, as you want to sell in each case. Another, who develops a particularly unsustainable business, you can use ecological arguments to make the audience to buy their products "green." And there are those who in their ads are presented as the solution, while reality shows that are more a part of the problem.

Advertisers have specialized in creating emotional connections with potential customers, 1,700 million consumers and consumers involved in a bitter trade war of perceptions. At the same time, advertising has been decades since promising to meet basic needs to the desires and career aspirations, social or emotional. And for that, his strategy is both a potential magic show objects as repeatedly stressed the alleged shortcomings complexes and insecurities of the subjects.

"The illusion of progress?
All in the name of persuasion, the production of inactive and consumer societies, the ideal of infinite economic growth and the illusion of "progress." This contributes to the formation of an ideology that consumption is a great solution.

The result is that, in fact, consumption has become such a central role as a paradox: one third of European consumers has a high level of consumer addiction. While growing to 350 million the number of obese people in the economic North, increasing evidence that the current consumption pattern is based on waste, while 800 million people live in deeper poverty, nearly 40% of food produced is lost without being consumed.

also through the ads are promoting a lifestyle of consumption vertebrate from an unsustainable lifestyle, that obviates any limits and, in turn, jumps over the basic needs such as eating healthy and have time to care for people nearby. These lifestyle factors, carefully selected to build the social imaginary, in fact are supported by a great homogeneity of values \u200b\u200band ideals.

advertising keeps spinning wheel, while audiences are increasingly tight functioning as an appendage over the chains of production, communication and marketing, the economy seems to take their own life and only serve their own development, and the ideal of infinite growth begins to stumble on a more pressing with the relentless finite resources. And all this nonsense is hidden between the colors, images of bodies of design, patterns, words, slogans, ideas and ideals that transmits advertising. More ...

(*) Article published in Diagonal.

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